Breast cancer is the most common cancer among women worldwide. In 2020, there were 2.3 million women diagnosed with breast cancer and 685 000 deaths globally. As of the end of 2020, there were 7.8 million women alive who were diagnosed with breast cancer in the past 5 years, making it the world’s most prevalent cancer. Nevertheless, when found early, and if adequate diagnosis and treatment are available, there is a good chance that breast cancer can be cured. WHO promotes comprehensive breast cancer control programmes as part of national cancer control plans. Expanding cancer services requires countries to set priorities and invest wisely based on their specific epidemiological burden and health system resources. Use this Breast Cancer Awareness Month and WHO resources to help increase support for the awareness, early detection, treatment, and palliative care of this disease.